Zero to Dogfood in one day

If you've been around software for any length of time, you've probably heard the term "Eating your own Dogfood." Other people have given better definitions of this than I can, but basically it means using your own application in house.

So if your company is developing a little web-based word processor that it hopes will get bought out by Google, you would be well served to force your management and marketing teams to use that little word processor in lieu of Microsoft Word. The idea being that you'll quickly discover about 100 new top-priority bugs in your thing that are stopping the CEO from being able to write a simple letter to his lawyer.

Now once you start thinking about your new thing in terms of Dogfood, you are immediately given a new goal for development: "We've got to get this thing to Dogfood." Meaning, our stupid new mail client has been in development for 3 years now, so why are we still using Outlook internally?!??

The Idea

Working with a distributed team is hard. I hate to say that, since it's sort of our thing here at Expat Software, but it is true to an extent. We have a design team up in Portland doing mockups for the new Rootdown look and feel. Down in LA, we would look at the designs that came in, mark them up and send them back to Portland, sometimes calling the designers on the phone, sometimes getting in touch via chat. It was taking forever. Just explaining the concept of "This button isn't necessary, and could you move the logo down to here" would take a couple days to get across.

Over dinner one night, we were griping about this process, and somebody suggested WebEx as a solution. "Yeah, but WebEx sucks." "And it's expensive." "And it sucks." And yeah, all the real-time collaboration software out there really does suck. It's all got too many hoops to jump through to get up and working, and it's all too bloated with stuff you don't really need. All we want to do is draw lines on a web page. Why should that be hard?

And that got us thinking. Why should it be hard? What would you need to do something like that in a Browser? Not much, really. All the technology is there. Hell, we've done most of what you'd need before. Like, back in 1998! It's got to be easy to reproduce that today.

Thus, the seed was planted.

The Provocation

A few weeks back I wrote an article that touched on some of the effort we've put into our backend framework here at Expat. It got a lot of feedback, some of which asked how we could possibly be productive with such an expansive backend to maintain. This really took me by surprise, because our experience has shown that we're a lot faster now than we used to be before we had that infrastructure in place. In my mind, that framework is the reason that I was able to put up a site like Blogabond in a few months of my free time, while it has taken other companies in the same space over a year to put up a similar site with a dozen developers and a million dollars in venture capital.

So hey, if we're so fast and all that, and this little collaborative marker-upper is so easy, why can't we just build it? Like fast, even?

Yeah. How about we set aside a day to do a little proof of concept and see how far we get.

The Day

Technical proof of concept
First off, there are a few fundamental questions that need answering. What do we absolutely need? Can we layer a DIV over an IFrame? In every browser? Can we put a transparent-backround Canvas in that DIV and draw on it? Even using the IECanvas hack? Can we hook mouse events to it? Cool. We're in business.

Silly Drawing App
Next up, we needed a quick and dirty little drawing application for marking up photos and web pages. One day we'll want to put some more effort into this piece, but for now all we needed to do was draw little scribbly lines on the canvas.

The Proxy
We needed a simple proxy of some sort to show web pages on that IFrame, to avoid annoying Cross-Site-Scripting issues. It would need to mess with the HTML somehow to ensure that any clicks on those pages got redirected back to the proxy.

For the time being, we just grabbed an open source ASP.NET proxy tool and plugged it in. (This got swapped out about 2 days later for a home built version that worked a lot better for what we were doing.)

First Cut at the Backend
This was still a proof of concept, so we just mocked up a few basic objects and stored them in static memory on the server. Throw in a few little web services that the client can call to talk to the backend, and we're off to the races. (This piece was blown away and rebuilt the next morning to use a real data layer, but it kept us on task and out of the mire until we had the rest of the thing working.)

First multi-user twiddle session. Basically, 3 guys in one room drawing words and pictures over Google's home page. I'm really glad we don't have screen captures of most of the things we were drawing.

Somebody asked for Chat, so we threw in a little ghetto chat window. Nothing fancy, but at least you could see what people were saying (but not who was saying it!)

Much polishing and refinement of the original concept. And we added a few more features like being able to choose what color you were drawing with.

Outside users
At this point, things were looking basically usable, so we invited a few friends from the outside to try it out. Lots of childish graffiti was drawn, and a few more major issues were uncovered.

Finally, with the last showstopper issues out of the way, it was time to get the design team in Portland on to the site. Somebody pulled up in the main window and we all started drawing lines on it and suggesting things to nudge around.

Holy wow. We were using this thing to do real work!

The Analysis

So how did we pull it off? Simple. We cheated.

The nice thing about Dogfood is that it doesn't have to be a finished product. It just needs to be useful for the task you're trying to accomplish. Sure, it needs to be stable enough to get stuff done, and it can't go losing critical data. But mostly, it just has to limp along well enough that you can start using it to do real work.

Since we weren't trying to build the whole product all at once, we were able to cut a few corners to get that Dogfood version up as quickly as possible. You'll notice that we had to go back the next day and tape on a new back end, and that we had to throw out the crappy third party proxy we were using. Better still, in the version we used that night, you couldn't even log in or create new WhiteBoard sessions. We had a single session, and a hard-limit of 3 users. There was still loads of work to be done before we could let the general public see the thing.

Another thing we had going for us was a really clear vision of what we were trying to accomplish. That vision was small enough to fit inside a single brain, and compact to the point that we could throw a single programmer at it for a day to get it implemented. You get a huge speed advantage with a team size of one. I doubt we would have finished in a day had we had three guys working on it.

One Week Later

So here we are, a week later, with a big pile of bugs and feature requests in the hopper. All found through simply trying to use the application to get work done. We're on the thing every day reviewing designs with the guys in Portland, and every day I'll spend another couple hours tweaking the thing to be less annoying and more useful.

With all the positive feedback we've gotten from friends and family, we're starting to think about opening Twiddla up as a public Alpha. Maybe even turning it into a real product at some point.

Lucky for us, we have this little blog with its little readership of early-adopter types. I'd encourage anybody reading this to go to and put our little whiteboard app through the paces. Naturally, we'll want to hear honest feedback about what you like and dislike about the thing. And hey, it's only been alive for a week now, so you're not going to hurt our feelings by telling us that it sucks.

We know it sucks, and we have a good idea as to why. That's the power of eating your own dogfood. With luck, maybe you'll have ideas to make it suck less!

Jason Kester

I run a little company called Expat Software. Right now, the most interesting things we're doing are related to Cloud Storage Analytics, Online Classrooms, and Customer Lifecycle Metrics for SaaS Businesses. I'll leave it to you to figure out how those things tie together.

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